To celebrate the Granfondo Strade Bianche, several iconic spots along the route come alive in the days preceding the race. There are events open to everyone—cyclists and fans, locals and visitors alike, including live music, tastings of local products and special culinary offerings all to celebrate the eve of the Strade Bianche in a festive atmosphere.

Participation is open and free, with no registration required. The only costs involved are for any food, drinks, or services purchased directly from the operators. The routes can be enjoyed in your own way and at your own pace.